以《齐鲁晚报》为例浅谈都市报广告的发展

Take Qi Lu Evening Newspaper as a Example to Discuss the Development of the Metropolis Newspaper Advertisement

在较多媒介的广告类型中,报纸广告仍占据着广阔的市场,其中都市类报纸广告更是生机勃勃。都市报广告的繁荣又与城市经济发展有着千丝万缕的联系。本文通过对一个月时间内《齐鲁晚报》的广告情况进行分析统计,以此为案例,浅析都市报广告与城市经济社会发展的关系,并就都市报在报纸广告衰退期如何占有更广阔的市场提出自己的建议。

The newspaper advertisement still occupys a broad market in the many medium advertisement, especially the metropolis newspaper advertisement has more vitality and has a very complicated relation with urban econom development. This article statisticses the ＂Qi Lu Evening＂ the advertisement situation for a month to brief analysis the relationship between metropolis newspaper advertisement and urban economy social development and puts forward a proposal for how to get a bigger market share in the decline period of news- paper advertisement.