创造力经济背景下的企业创业型战略管理

Entrepreneurial Strategy Management on the Background of Creativity Economy

知识经济进一步深化,一种被称为创造力的经济形态开始出现,在创造力经济背景下,企业的战略管理需要加以调整,战略竞争优势的获取应该通过创造新的优势来实现而非简单的维持已有优势。

With the advanced development of knowledge economy , a new kind of economy called creativity economy has occurred . On the new background of creativity economy ,strategy management needs to be changed. Strategic competitive advantage has to be attained by creating new advantage continuously not just keeping existiny advantage.