摘要
市场竞争的加剧和产品更新速度的加快,要求企业经营行为必须以顾客满意为中心,运用客户关系管理的各种策略,不断开发顾客满意的产品。针对我国企业对客户关系管理存在的误区提出了解决路径与办法。
The intensification of market competition and the acceleration of product force company into consentrating on customer satisfication , and to develop new product consistently through stralegic the implementation of all kinds of customer relationship management＇s strategy. The papei suggests plans and problem-solving methods against the misundeistanding of austomer relcotionship management within the nation.
出处
《技术经济》
2007年第3期51-54,共4页
Journal of Technology Economics
关键词
顾客满意
客户关系
策略
Satisfication of customers
relationship of customer
strategy
