消费文化理论与创意产业的勃兴

Theory of Cultural Consumption and Vigorous Growth of Creative Enterprises

创意产业可以提供丰富的文化产品,以满足人们日益迫切的文化和精神需求。创意产业领域已出现跨国文化企业,文化产品的生产、制作和消费都出现跨地区、跨国界的合作,一个全新的创意产业生产力空前扩张的时代正在到来。在这个特定的时代背景,如何抓住机遇,实施创意中国行动,从而大大提升我国产业的市场竞争力和渗透力,正是我们要认真探索和实践的重大课题。

Creative enterprises can provide rich cultural products to satisfy people＇s urgent cultural and spiritual need. Transnational enterprises involved in the culture industry already appear in the field and cooperations cross-country and cross-area are underway. A brand-new times with unparalleled dilation of productivity of creative enterprises is coming. And how to enhance the strength of creative enterprises, is an important subject that we should probe carefully.