摘要
城市品牌的定位,就是对城市现有形象及未来发展远景的描绘,是经营城市、建立城市品牌的核心问题。实施品牌化战略需要厘清城市品牌定位视角的若干原则。在遵循原则的基础上可从区位特征、特色资源、竞争优势、支柱产业、历史文脉、政策引导等几个视角进行城市品牌定位。
The orientation of a city' s brand is to describe the current image and future development of the city. It is the core to manage a city and build the city' s brand. Certain principles about the angle of the orientation of a city' s brand should be made clear when brand strategy is implemented. Based on the following of the principles, the orientation of a city' s brand may be carried out from several angles, such as position characteristics, special resources, competitive advantages, main industries, history and culture, policy guidance.
出处
《湖南文理学院学报(社会科学版)》
2007年第1期78-80,共3页
Journal of Hunan University of Arts and Science:Social Science Edition
基金
教育部人文社会科学研究2005年度一般项目"城市形象品牌研究--长株潭一体化城市形象战略研究"(教社政司函[2005]217号)的部分研究成果
关键词
城市
品牌
定位
视角
city
brand
orientation
angle