国际商务活动的认知分析

国际商务活动的认知分析不仅要以一般认知科学如认知语用学和认知心理学所阐明的原理为基础,而且更应着重于从语言和非语言交际、文化差异和心理因素三个方面探索如何有效进行国际商务活动。本文通过对国际商务活动的认知分析,得出以下结论:合理运用非语言交际、积极适应对方的文化环境、提高对信息的认识,将对国际商务活动的顺利进行起到重要的作用。

A cognitive analysis of international business is not only based on the principles of cognitive pragmatics and cognitive psychology, but also emphasizes on bow to effect international business from verbal and nonverbal communication, cultural differences and psychological factors.This paper presents the cognitive analysis of international business and puts forward a conclusion that reasonable utilization of nonverbal communication, active adaptation to the cultural environment of counter party and strengthen cognition to information play a vital role in effecting international business smoothly to a complete extent.