影响奥林匹克知识产权侵权问题的经济因素

Economic elements influencing Olympic intellectual property right violation

奥林匹克标志日益显示出它特定的市场价值和社会效应。正是基于这种巨大的无形资产,社会中出现了越来越多的奥运商标侵权问题。回顾了已有研究对影响奥林匹克知识产权侵权的5个因素的论述并指出其不足,从经济视角系统分析了造成侵权的市场转型、比较效益、信息成本和传统经济4个方面的因素,提出应该从法律角度和宣传角度双管齐下对奥林匹克标志进行保护。

The Olympic symbols are demonstrating more and more their special market values and social effects. Therefore, there have emerged increasing Olympic symbol violations in China. This paper reviews the five elements influencing the Olympic intellectual property right violation and points out the ways of protecting the Olympic symbols from legal and publicity perspectives.