试论我国涂料企业销售策略

A discussion of the sales stradegy of a coatings-producing enterprise in China

作者结合涂料企业销售工作的实际，提出了制订销售策略的依据，销售目标的确定以及如何策划销售方式的问题。

Abstract:According to the practices of the sales activities of many coatings enterprises in China, The author put forward the basis for wirking out the sales stradegy, the way to determine the sales target and the issue of planning the sales means.