乡村旅游消费行为的收入分异研究——以长沙市周边乡村旅游为例

A Study on the Income Differentiation in terms of Consumptive Behavior in Rural Tourism——The Case Study of Peripheral Rural Tourism in Changsha City

乡村旅游对社会主义新农村建设、构建和谐社会、统筹城乡发展意义巨大。乡村旅游消费行为在不同收入群体的分异状况,是一个值得特别关注的问题。文章通过对以抽样调查所获得的长沙市居民乡村旅游消费行为的丰富基础数据,按照收入水平分群统计分析,发现在乡村旅游的信息渠道、交通方式、花费水平、出游频次上收入分异明显;在乡村旅游的停留时间、出游距离上表现出收入的同一性;在乡村旅游的出游方式、住宿选择上呈现出收入分异与收入同一并存的色彩。

Rural tourism is of vital significance to the career of constructing new socialist country, creating harmonious society and planning the development of cities and countries as a whole. The income differentiation in terms of consumptive behavior in rural tourism deserves special concern. Analyzed in the light of income level group and based on the rich basic data obtained from sampling investigation about rural tourism consumptive behavior of Changaha residents, this paper explores the obvious professional differentiation in the aspects of information channels, traffic modes, consumptive level and travd freqnency, while the obvious professional identity in the aspects of duration of stay and travel distance as well as the concurrence of differentiation and identity.