休闲农业品牌化发展初探

The Beginning Researches on the Leisure Agriculture Brand Development

休闲农业是近年来发展起来的新兴产业,其品牌化发展可积极促进社会主义新农村的建设。在当前形势下,国家政策导向以及我国旅游业、农业的发展为休闲农业的发展提供了良好的机遇,休闲农业的发展应抓住机遇,顺应市场,走品牌化发展的道路,从休闲农业公共品牌、企业品牌的塑造和休闲农业品牌延伸两个主要方面进行铸造。

The leisure agriculture is the emerging industry which develops in recent years, and the brand development of it could promote the construction of the socialism new countryside. In the current situation, state policies, and the development of tourism and agriculture provided a good opportunity for the development of leisure agriculture. Leisure agriculture development should seize the opportunity, meet the market and choose the brand development way. We should foundry leisure agricultural brand development from two areas, including the shaping of leisure agricultural public brand and enterprise brand and the extension of leisure agricultural brand.