本科“市场营销学”模块式教学方法研究

Research on Modular Teaching Methods of Marketing

针对市场营销理论本土化不够、本科生接触市场营销实践较少以及教学学时有限等特点,本文提出将市场营销学划分为五个模块,理论课与实践课相结合,通过多种教学方法增强技能训练,提高学生对营销理论的理解,增强学生的职业技术水平。

In marketing theory localization insufficient undergraduate contact marketing practice less, and limited teaching school characteristics, the paper proposed that marketing is divided into five modules, the theories and practice of combining classes and, through a variety of teaching methods to enhance skills, improve marketing students to understand the theory and enhance students career skills.