武汉市三镇居民的消费文化差异

On the Differences of Consuming Culture of the Three Towns' Inhabitants in Wuhan

地域特点决定文化差异,从而形成消费者行为的不同特点。通过分析武汉三镇不同地域文化形成的历史渊源,描述了三镇鲜明的区域性文化差异,进而归纳综述了由此产生的武汉市民消费行为模式的区域性差异。

This article introduces that the culture differences depends on its regional characteristics which also lead to the different characteristics of consumer behavior. It analyzes the historic formation of the differences of Wuhan＇s three towns＇ regional culture, and describes the distinguished differences of the three towns＇ regional cultures. It also summarizes the regional differences of consumer behavior mode of Wuhan inhabitants.