摘要
以长阳土家族自治县为例,通过SWOT分析的方法,对巴土文化产业化发展的综合条件进行了系统的评价,并在此基础上构建了长阳巴土文化产业化发展分阶段的目标体系,从政府作用、品牌塑造、形象宣传等方面提出了实现目标的相关思路和措施。
Taken the present development of Changyang Tujia nationality autonomous county as an example, this paper carries on the SWOT analysis of Changyang Ba-tu culture industrial condition. It sets up the development objective that Changyang Ba-tu culture industry should achieve in the future, and also proposes the related developing countermeasures to realize these goals.
出处
《武汉职业技术学院学报》
2007年第1期41-44,共4页
Journal of Wuhan Polytechnic
关键词
SWOT分析
巴土文化
文化产业
长阳县
SWOT analysis
Ba-tu culture
culture industry
Changyang county