摘要
湖北省在旅游业发展方面已经具备雄厚的资源优势,但是面临的问题也很严峻,要改变这种现状,就必须根据具体情况对旅游发展战略重新定位,加大品牌建设和景点建设;深入市场,开发市场;协调发展,促进区域可持续发展,带动区域经济腾飞。
This article discusses that even there are rich tourism resources in Hubei province but it still faces some rigorous problems in development of the industry. It argues that in order to change this situation, it is necessary to enlarge construction of tourism brand and scenery spot, to make market exploration to promote the development of the local economy.
出处
《武汉职业技术学院学报》
2007年第1期104-106,共3页
Journal of Wuhan Polytechnic
关键词
旅游业
战略定位
旅游品牌
旅游促硝
Tourism
strategy position
tour brand
tourist promotion