媒介情境中的播音与主持传播

Broadcast and Dissemination in the Medium Situation

任何传播行为都是在一定的情境下发生,并和一定的情境形成特殊的互动,本文正是从探讨媒介情境开始,锁定媒介情境中的播音与主持传播,试图从媒介情境与播音与主持传播行为的互动关系入手,探询媒介情境下的播音与主持传播的内在规律,这对于树立播音与主持传播的媒介情境意识和增强播音与主持传播的影响效果都有实际的意义。

Any dissemination behavior occurs under and interacts with certain situation. ＂This article starts with a discussion of the medium situation and its interaction with the broadcast and dissemination management, and tries to find the principles underlying broadcast and dissemination in medium situation, hence strengthening the medium situation consciousness of the effects of broadcast and dissemination management.