试论胡锦涛的新闻宣传新思维

On the New Thought of Propaganda by Hu Jintao

党的十六大以来,胡锦涛同志从多方面地阐述了以人为本、构建新闻宣传新思维这一创新的新闻宣传理论,要求新闻宣传工作提高舆论引导能力;“坚持讲真话、报实情”,充分尊重和满足人民群众的知情权;把“贴近实际、贴近生活、贴近群众”作为改进新闻宣传工作的重要指导原则;新闻媒体必须坚持以正面宣传为主,大力加强以社会主义核心价值体系为根本内容的和谐文化建设;尊重新闻宣传规律,讲究新闻宣传艺术,提高新闻宣传的吸引力、感召力、战斗力;强调以人为本的新闻宣传新思维,是科学发展观重大战略思想的重要组成部分。

Since the 16th Plenary Session of the CCP, Hu Jintao has expounded in all perspectives the new propaganda thought that we should construct new propaganda ideas while sticking to the rule that people should be put at the most important place. Hu requires that the field of propaganda should improve its leading competence of public opinions; the propaganda field should not cheat and respect the right to be informed of the people; the principle of ＂close to reality, close to life and close to the public＂ should be taken as the guiding rule; the media should maintain positive reports and try to strengthen the construction of harmonious culture on the basis of socialist core value; the news reporting laws should be obeyed, the art of news reporting should be paid attention to and the attraction and influence of news reporting should be improved; and the rule that people should be put at the most important place should be an essential composing part of the key strategy of scientific development.