大众传媒中的女性魅力标准考察——以“2006中国十大魅力女人”评选为例

On the Criterion of Woman Charm in the Mass Media

“2006中国十大魅力女人”评选在2006年第五届中国国际美容时尚周系列活动中影响很大。活动中关于“中国美”标准的出炉也引起了社会各界的争议。结合分类统计、案例分析和语义学方法,本文拟从视觉文化视角来分析这次魅力评选标准,并进而考察该标准背后商家和媒体的诉求。

The activity of ＂Choosing 10 of the most charming women of China＂ is quite influential in the series of activities held in the 5th International Fashion Week. The criterion of beauty of Chinese put forward in the activity causes hot dispute. The present paper tends to analyze the criterion of the charm of women from the angle of vision culture and tries to disclose the attempts of the commercial field and the media beneath the criterion.