杭州市茶馆消费情况调查分析

Research on the Consumption in Hangzhou Teahouses

通过问卷调查与统计分析相结合的方式对杭州市民喜爱的茶馆类型、茶馆吸引消费者的因素、消费茶类结构、消费目的、消费者满意度等方面进行了分析和总结。结果显示,目前市区、农家、风景区三种茶馆类型,各自占有一定的市场份额,自助茶馆相对于清茶馆更受欢迎。消费者对茶馆环境的要求很高。绿茶在消费中仍然占据主导地位。消费者的消费目的以自我放松和亲友聚会为主。认为茶馆价格不合理的消费者比例约为20%,认为物有所值的接近50%。大多数人对杭州茶馆的现状表示满意和基本满意。

Through the questionnaire and statistical analysis, this test gives us a summary to the consumption status in Hangzhou teahouses, including the preferred type and the attractive factors of teahouses, the structure and purpose of consumption, and the content degree. The result showed that the three types of teahouses occupy certain consumption market respectively. Compared with teahouses without buffet dinner, the teahouses with buffet dinner are much more attractive. The consumers prefer the teahouses with wonderful environment, and green tea is the main kind of tea. The major purpose of consumers is forgathering with friends and relaxing. About 20% of consumers think the prize is unreasonable, while nearly 50% think that is reasonable. In a word, most people are contented with the in Hangzhou teahouses.