摘要
本研究以广东省休闲俱乐部为研究对象,运用生活形态理论研究俱乐部会员个人生活形态与消费者行为是否有相关联影响,以便深入了解俱乐部消费者行为特征。研究结果表明,除性别变量不成立外,其余人口统计变量对生活形态各因素有显著性的研究假设皆部分成立;而通过卡方检验发现,除性别、学历变量成立外,其余人口统计变量对消费者不同群体有显著性的假设皆不成立。文章最后提出了经营建议。
By choosing leisure clubs of Guangdong Province as study object, the study tries to find out the related influence between the individual life style of club members engaged in theoretical study and consumers＇ behavior so as to understand the features of club consumers＇ behavior more deeply. The study results support the hypotheses that the variables of population statistics have partly significant effect on each factor of life style except for gender. By using chi-square test, the study finds that except for variables of gender and educational background, it does not support the hypotheses that variables of population statistics have significant effect on different groups of consumers. In the end, some suggestions for operation are put forward.
出处
《旅游学刊》
CSSCI
北大核心
2007年第3期44-51,共8页
Tourism Tribune
