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关系质量因果研究述评与模型整合 被引量：1

Reviews of Causal Analysis of Relationship Quality and Model Integration
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摘要 回顾国外学者在关系质量方面的研究成果,探讨企业与顾客之间关系质量的决定因素以及关系质量给企业带来的可能影响,并在此基础上,整合、构建一般性的关系质量因果模型,提出未来研究的建议。 The studies of the relationship quality were reviewed. The decisive factors of the relationship quality between the enterprise and the consumer and the possible influence brought by the relationship quality to the enterprise were analyzed. And the cause-effect model was constructed. The suggestions of the research in the future were put forward.
作者 蔡蓉 周洁如
机构地区 上海交通大学管理学院
出处 《安徽农业科学》 CAS 北大核心 2007年第4期1183-1184,1186,共3页 Journal of Anhui Agricultural Sciences
关键词 关系质量 决定因素 结果变量 因果模型 Relationship quality Decisive factor Consequences variables Cause-effect model
分类号 F274 [经济管理—企业管理]
  • 相关文献

参考文献12

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二级参考文献19

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共引文献97

同被引文献32

  • 1徐翼,苏秦,李钊.B2B下的客户服务与关系质量实证研究[J].管理科学,2007,20(2):67-73. 被引量：24
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  • 8Hennig-Thurau T,Lee K A. A critical reassessment and model development[J].Psychology and Marketing,1997,(08):737-765.
  • 9Smith J B. Buyer-seller relationships:Similarity,relationship managements,and quality[J].Psychology and Marketing,1998,(01):321-354.
  • 10Camarero C. Relationship orientation or service quality? What is the trigger of performance in financial and insurance services[J].International Journal of Bank Marketing,2007,(06):406-426.

二级引证文献2

安徽农业科学
2007年 第4期

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