家纺品牌代言人的作用及其选择

The Function and Selection of Brand Mouthpieces of Home Textiles

近几年家纺企业聘请品牌代言人非常盛行。文章阐述了家纺企业聘请品牌代言人的现状,分析了聘请品牌代言人对家纺企业发展的作用,重点对家纺企业如何选择品牌代言人进行了研究,提出一系列相应的对策。

In recent years, it is prevailing for home textile enterprises to get brand mouthpieces. This paper explains the present situation and analyzes the function of brand mouthpiece on the development of home textile. It mainly studies how to choose a brand mouthpiece for a home textile enterprise and puts forward several corresponding measures.