浅析中国传统文化对包装设计的基础作用

On Basic Effect of Chinese Traditional Culture on Package Design

随着社会生产力的不断智能化,生产社会化的日益全球化,人类的生活水平不断向高档次、高品位迈进,这必定导致人们对商品外形包装设计的科学化、艺术化和合理化的要求越来越高。由此,包装商品的设计,愈益要以其深厚的文化底蕴作基础。现代包装制品,既是一种商品,更是一种艺术制品,是商品性制品与艺术性制品的统一。

The increasingly intelligent social productive forces, the global productive socialization and the increasingly improved living standard of people will surely lead to the high demand for the scientific, artistic and reasonable package design of commodity. Therefore, the package design should take the deep and rich culture as the basis. Modern package product is an art product as well as a commodity. It is the integration of commercial product and artistic one.