中国拥有知名品牌的战略意义和政策取向

The Strategic Significance and Policy Orientation of China's Famous Brands

随着中国经济发展阶段的变化,品牌消费的时代已经到来,市场竞争的焦点正在由单一的产品价格竞争转向包括质量、技术、服务、诚信、文化等在内的品牌竞争。拥有知名品牌是中央的战略要求和“十一五”发展的重要目标,这对增强自主创新能力和提高国际竞争力等具有重要意义。改革开放20多年来,中国自主品牌没有与中国经济一同发展起来,或许是中国发展的最大缺憾之一。中国要走品牌发展之路,打造品牌大国乃至品牌强国,必须形成统一有效、覆盖全国的品牌战略工作机制和政策支持体系。

With the change of economy development in China, brand consumption time has come. And the focus of market competition is shifting from the single price competition to the brands competition, which includes quality, technology, service, honesty and culture. Owning famous brands is one central strategic demand and the important goal of ＂the Eleventh Five - Year Plan＂. It may be one of the biggest regrets in the past over 20 years for China＇ s own brands not to have developed with the growth of China economy. In order to make famous brands and to follow the path of brands power, it is necessary to create a unified and effective mechanism and a policy system to support the national brands strategy.