供应链管理与牛鞭效应

Supply Chain Management and Forrester Effect

本文首先谈到了供应链管理的基本概念,然后解释了在供应链上“牛鞭效应”是如何产生的,最后根据供应链管理的基本思想说明了应用供应链管理系统是如何消除供应链上的“牛鞭效应”的。

This paper first talks about the basic concept of the supply chain management, then explains how ＂forrester effect＂ is produced on the supply chain , finally according to the basic thought explains how eliminates ＂Forrester effect＇on the supply chain using the supply chain management system,