中国外语教育品牌战略思考——中国外语教育制度研究系列之二

Brand Strategy on Education of Foreign Language in China

外语教育作为语言教育有其独特的规律。按照语言教育的独特规律,中国外语教育实施品牌战略有许多独特优势,品牌经营有很好的前景。但是,中国现行外语教育制度严重阻碍了外语教育品牌战略的实施。中国外语教育要实施品牌战略,必须改革现行外语教育制度。

Considering the special regularity of foreign language education, this paper analyzes the distinctive advantage of brand strategy on foreign language education in China, constructs the brand administration, analyzes the barrier of system, and puts forward reformative mind.