摘要
网络的普及极大地影响到了大众群体在大众传播机制中的角色地位。网络媒介在其运作过程中鼓励大众积极地参与到信息传播的关键环节中来。大众传播一些固有的结构性特征受到了强烈的冲击并已开始形成了某些新的模式特征,这在“逆向的螺旋”、宽聚焦、自由裁量以及积极的信息反馈几个方面表现得尤其突出。
The spread of the network has enormously affected the role and status of the mass in the mass communication mechanism. In the process of operation, the network media encourages the mass to participate in the crucial link of information communication. Some intrinsic structural characteristics of mass communication are under the intense impact, while new pattern characteristics have started to form at the same time, which are apparently manifested in such aspects as ＂inverse spiral＂, width focusing, discretion and positive information feedback.
出处
《江苏行政学院学报》
2007年第2期27-31,共5页
The Journal of Jiangsu Administration Institute
关键词
大众传播
大众
网络媒介
权力
Mass Communication
The Mass
Network Media
Power
