我国传媒产业资本运营存在的问题与对策

Sources and Solutions:The Capital Operation of the Chinese Massmedia Industry

通过多种形式的资本运营以扩张规模,整合资源,已经成为我国传媒产业进一步发展的必由之路,它为市场经济条件下社会主义传媒事业发展提供了强大的经济驱动力。分析资本运营中存在的问题,提出合理的带有前瞻性的对策,有利于我国传媒产业在坚持党的领导下优化组织结构,整合内部资源,转变经营方式,顺应当前文化体制改革,实现快速、和谐发展。

Many patterns of capital operation are adopted to expand on a large scale and combine different resources. This is an indispensable approach for media industry to make further development in China and it is also a powerful economic drive for the development of socialist media industry under the condition of marketing economy. The analysis of the problems in capital operation and the producing of reasonable far-sighted countermeasures contribute a lot to the optimization of organizational structure, the combination of internal resources, the transformation of operational modes, the following of current reform on cultural system, and the realization of fast and harmonious development under the leadership of Communist Party.