浅谈我国医疗美容市场的可持续发展

Sustainable development of cosmetic plastic surgery market in China

通过对目前我国医疗美容市场的发展趋势及发展中存在的问题进行分析，探讨其发展迅速却出现无序竞争的原因，并从加强行业自律、加强机构的准入管理、加强从业人员的准入管理、加强医疗美容广告的管理、确立医疗美容机构的战略规划及品牌、注重对医疗美容市场的调研、明确医疗美容的市场定位及市场份额的划分等方面，探讨我国医疗美容市场的可持续发展。

The paper analyzes the current trend and problems in development of cosmetic plastic surgery market in China, discusses the cause of disordered competition along with rapid development of the market, and advances some proposals to maintain the sustainable development such as enhancing the trade self-discipline, strengthening the access management of institutions and employees, stengthening the managenment of advertising, establishing the strategic planning and branding of cosmetic plastic surgery institutions, and attaching importance to market investigation to identify the market position and market share.