摘要
为了探讨奥运会软环境建设的标准和方向,从目前非常值得探讨的一个文化现象,即韩剧热播入手,在梳理了韩剧热播的现象和原因后,试图从韩剧的热播现象背后中寻找到汉城奥运会给世人留下的美好和文明的印象的根本原因。在此基础上,归纳了韩剧给北京奥运会软环境建设带来的启示,并提出了相应的对策和建议。
For the purpose of putting forward some standard and direction of soft environment development of Olympic Games, this article studies a hot culture phenomenon in China, which is popular Korea series, and discusses why they are so hot and popular. Then, this article try to combine this phenomenon with the 1988 Seoul Olympic Games, which gave the world a deep impression of polite and civilization and try to find the vital reasons, On these bases, this article then ooncludes what Korea series taught us and gives some advices on how to develop Beijing soft environment.
出处
《浙江体育科学》
2007年第2期28-31,共4页
Zhejiang Sport Science
关键词
韩剧
奥运会
软环境
Korea series
Olympic Games
soft environment