基于客户关系管理的个性化信息服务系统的开发

The Development of the Individualized Information Service System Based on CRM (Customer Relationship Management)

分析了将客户关系管理理念引入个性化信息服务中的意义,具体论述了基于客户关系管理的个性化信息服务系统。

This paper analyzes on the significance of introducing the CRM concept into the individualized information service, and expounds in detail the individualized information service system based on CRM.