摘要
在分析张家界城市建设现状的基础上,探讨了进一步强化其旅游城市形象的一些策略,并从理念识别、行为识别和视觉识别3个方面提出了可行性措施。
Based on the analysis on the current situation of the construction of Zhangjiajie City, this paper probes into some tactics on further strengthening the image of Zhangjiajie City being as a tourist city, and advances some feasibility measures from three aspects such as concept identifying, behavior identifvin~ and vision identifving.
出处
《科技情报开发与经济》
2007年第6期123-125,共3页
Sci-Tech Information Development & Economy
基金
吉首大学校级课题(05JD030)资助的研究成果之一
关键词
旅游城市
形象策划
张家界市
tourist city
image designing
Zhangjiajie City
