娃哈哈集团公司产品窜货原因及对策探讨

Probe into the Reasons of and Countermeasures for the Transregional Sale of the Goods Produced by Wahaha Group Company

通过对娃哈哈公司销售渠道的分析,得出娃哈哈产品在销售通路中出现窜货的原因,提出了娃哈哈公司解决窜货的主要对策。

Though analyzing on the marketing tunnels of Wahaha Company, this paper draws the reasons of the transregional sale of the products of Wahaha Group Company in the marketing channel, and summarizes the main countermeasures for solving the transregional sale of the products of Wahaha Group Company.