公众利益优先——现代企业公关活动目标的理念转型

Thinking about the Public Interest first: the Changing Idea of Public Relation Activities in Modern Corporation

当前,许多商业公关活动忽视了对公众利益的定位,企业组织在追求利益最大化的时候丧失了公众利益的理念。本文对公众利益在公关中的重要性进行剖析,强调在市场经济条件下,只有把公众利益作为公关的最主要目标才能实现组织利益的最大化。

Many commercial public-relationship campaigns neglect public interest,and enterprises are losing their concern on the public interest when they seek maximum benefits.The importance of public interest in public-relationship will be analyzed.The maximization of organization's interest will be realized only when public interest is regarded as the major target under market economy.