北京休闲果园重游者与初游者游憩体验和忠诚度的比较研究

Comparative study on recreation experience and loyalty between repeat visitors and first-time visitors in leisure orchard of Beijing

分析了北京市郊区休闲果园重游者和初游者在人口统计学特征、参与的活动、满意度以及重游意愿方面的差异性,以及影响休闲果园游客重游的因素,为提高休闲果园游客重游率以及休闲果园发展提出策略。

The paper made a study of leisure orchards located in suburbs of Beijing,compared the difference between repeat visitors and first-time visitors on demography,satisfaction and stated intent to revisit,studied the factors which influence the loyalty,and put forward some countermeasures for improving the loyalty of visitors and development of leisure orchards.