摘要
2004年9月23日，商务部出台《汽车品牌销售管理办法》征求意见稿，并宣布实施时间为2005年1月1日，但由于该《办法》在汽车行业引起极大反响，并遭到许多二级经销商、有形汽车交易市场的质疑。经过各方协调，商务部推迟3个月实施该《办法》，并对有关条文进行了修改。
Does the bus and coach business need a specific marketing model？ What kind of marketing models and channel strategies are used in the bus and coach industry？ By raising these questions,the article analyzes the current marketing situation of the bus and coach business,and concludes that bus and coach marketing is still at a primary stage and a new marketing model is necessary for bus and coach business.
出处
《商用汽车》
2007年第3期37-39,共3页
Commercial Vehicle
