体验设计在城市客车上的应用

Design Concept and its Application for Coach Business

体验设计 随着经济的发展和社会的进步，人们的物质生活得到了基本满足，精神生活逐渐成为人们追求的主要目标。当今社会的经济形态已经从产品经济时代、服务经济时代过渡到体验经济时代，现代人要求各种产品除了提供基本的使用功能之外，还应满足人们的个性化需求和潜在需求；因此，产品设计应在满足产品基本功能需求的基础上逐渐转变为以愉悦人的精神为主的体验设计。

An introduction to the concept of bus design and presentation of research methodology used by which bus functions and demand in city transportation were analyzed and relevant solutions were presented.