SARS突发事件中大众健康教育信息需求调查及对策研究

An Analysis of Survey on Public Health Education Information Demand of SARS and Research on Strategies to Deal with Public Health Emergencies

目的:对SARS突发事件中大众健康教育信息需求进行调查。方法:对哈尔滨、北京、太原1931名普通民众进行问卷调查,并对相关机构进行定性访谈。结果:在SARS危机的不同阶段,公众所需求的核心信息是不同的。公众在“非典”期间获取信息的主要渠道排在前5位的依次为:电视(85.4%)、人际交流(53.4%)、报纸(48.5%)、广播(39.6%)和会议传达(22.6%)。公众愿意接受的健康教育方式排在前5位的是:电视专家讲座(80.7%)、报纸专栏(53.4%)、无线广播(36.9%)、社区广播(34.6%)、宣传栏(31.5%)。结论:在发生突发公共卫生事件时,专业机构、政府部门以及权威媒体应该充分协作,在政府的统一协调下根据公众在危机不同阶段所需求的信息,将公众所需要的核心信息及时、准确、适度地传播给大众。

Objective： To investigate the mass need for （requirement of）health education information during SARS period; Methods： An questionnaire survey was conducted among 1931 residents in Harbin, Beijing and Taiyuan, and make individual in-depth interview with the leaders of hospitals and directors in relevant sections; Results ： In different stage of SARS crisis, the public＇s need for key message is different. The five prioritized ways for people to get information are as follows： television （85.4%）, individual communication （53.4%）, newspaper （48.5%）, radio （39.6%）, conference （22.6%）. During SARS the five prioritized forms for people would better to acquire health education are as followings： a course of television lectures （80.7%） , newspaper column （53.4%） , radio （36.9%） , community radio （34.6%） , declare board （31.5%）; Conclusion： In case of emergency, Cooperation and coordination should be enhanced among professional agencies, government and media , delivering key message to the public timely, correctly and optimally.