营销道德是企业立足世界舞台的基石

The Importance of Building Corporate Marketing Morality in the World Economy

从目前社会关切的热点问题,显示出了我国加入WTO、参与国际市场竞争以后企业构建营销道德的重要性。市场经济是法制经济,也是信用经济。营销道德是一个企业的生命。所以必须从国家、企业和消费者三个方面来提高营销道德。

In view of the present social concern about morality, this paper points out the importance of building marketing moral for Chinese enterprises after participating in the international market competition by joining the WTO. Since market economy operates under legislation, requiring high credit, marketing moral is thus regarded as the life of an enterprise. The paper suggests that the promotion of such marketing moral should be achieved with the concerted efforts of government, enterprise and consumer.