论儿童电视节目的信息传播手段及语用策略——以江苏地区儿童收视本地少儿节目状况为例

On Means of Information Transmission and Pragmatic Strategy of Children's TV Programs—A Case Study of Jiangsu Children's TV Programs Watched by Children in Jiangsu

以江苏地区儿童收视本地少儿节目状况为例,通过调查研究,指出儿童电视节目要实现引导功能,必须尊重儿童的电视需求。为满足儿童在收视时的感官需求,电视应有效利用其视听兼备,声画并茂的传播优势,在传播方式上遵守图像优先原则、声画合作原则和时空得当原则;在语用策略上实行平等引导策略、互动发展策略和喻义内隐策略。

Based on a case study of ratings for Jiangsu children's TV programs watched by children in Jiangsu,the paper points out children's TV programs should try to submit to children's need so as to perform the directing function of TV programs.In order to satisfy children's watching needs in pictures and sound,the making of TV programs should make full use of the merits of both audio and video transmission with priority on pictures in transmission means and appropriate arrangement of time and space.The pragmatic strategy should cover equally directing strategy,interactive development strategy,and metaphorical education strategy as well.