差序格局下的大众传播——以西村为例

Mass Media: Xicun Village

本文借助西村这一个案,分析大众传媒与农村社会之间的关系,将以往单向的传-受关系,视为双向的传-受关系。通过研究大众传媒对西村社会的影响以及西村村民对大众传媒的使用,从政策角度提出一些可行的建议与解决途径。

By employing the Xicun case, I attempt to analyze the relations between the mass media and rural society, which I consider as an interaction instead of one - way relation of ＂giving - receiving＂. I will make some suggestions and solutions in policy making through my study of the influence of media in Xicun as well as the usage of media by the villagers.