浅析我国旅游业价格失信的原因及对策

Analysis of the reasons and Countermeasures for the price beguilement in tourism industry

改革开放20多年来我国旅游业得到了长足发展,已成为我国第三产业的重点行业之一,甚至是有些地方的支柱产业。但与此同时,旅游价格行为不规范、价格欺诈严重、价格秩序混乱等旅游价格信用失真现象比较严重,极大地阻碍了我国旅游业的健康发展。本文仅从旅游价格失信的表现及原因入手,指出诚信才是旅游业健康持续发展的保证。

Since the reform and open policy carries out more than 20 years, the tourism in our country has obtained the considerable development, it has become one of the key sectors in service industry in our country. Even in has become the pillar industry in some places. However, price fraud and serious misconduct prices disorder tourism rather serious credit prices, which have greatly hindered the healthy development of China＇s tourism industry. This paper focuses on the reasons of the price beguilement in tourism, and points that only the credibility can ensure the sustained and healthy development in the tourism industry.