包装设计对消费者的影响

Impact of the Package Design on Consumer

商品包装是商品的重要组成部分,被称为“无声售货员”,而包装设计的好坏直接关系到商品传递给消费者的信息,本文从消费者的需求心理、市场需求方面论述了包装设计,使包装设计真正起到促进销售的作用。

Commodity packaging is an important component of the goods, called ＂silent sales clerk＂, and the package design quality directly affects the information that the goods transmit to consumers. This paper describes the package design from consumers＇ demand psychology and marketing demand in order to make the package design really play a role in promoting sales.