视觉传达设计作品的审美特征

On the Aesthetic Characters of the Visual Communicating Designing

视觉传达设计,是利用视觉符号来进行信息传达的设计。视觉传达设计的艺术性决定其审美性。表情美、意境美和象征意味是其主要的审美特征。音乐舞蹈艺术的时间空间性、戏剧电影艺术的直观性和综合性,也是其重要的审美特点,后者会随着科技的发展占据越来越重要的地位。

Visual communicating designing is to design with visual symbols for the communication of information. The aesthetics of visual communicating designing is decided by its artistry. Its aesthetic characteristics are the emotion, artistic conception and symbolic meaning. The whenness and spatiality of music and dance, the visual and synthetic characteristics are also its important aesthetic characters, and will play more and more important parts gradually with the development of science and technology.