用“心”“情”创造双赢——记江淮客车首批海关·武警部队考斯特交车仪式

Wholehearted Marketing Strategy Leads to a Win-Win Success

客车市场竞争日益激烈，通过产品、价格优势等差异化进行销售已成为行业惯例，而用情感营销，形成与客户共赢的格局才是产品营销的更高境界。笔者在亲历江淮客主2007年首批考斯特海关·武警部队交车仪式后感触颇深。一次特别的晚会，一场亲密的发布，与会者见证了一种平易却动人的情感营销，见证了企业与客户之间朴实的情感，双赢的结局。

The first group of Coaster coaches made by Jiang Huai Coach Company were recently handed over to the Armed Police of the Custom-Office. During the hand-over ceremony, the author was an eyewitness to how Jiang Huai＇ s emotional-effect marketing strategy has won the trust and confidence of customers and has wholeheartedly produced the best quality products for customers, which has led to a win-win situation both for customers and the company itself.