资源景区门票的最优价格——基于闲暇约束的博弈模型

Optimal Ticket Pricing Model of the Resourceful Scenic Spots:Based on Game Theory under Leisure Constraints

本文认为景区门票最优价格需同时满足游客旅游效用最大化和景区利润最大化。基于此,本文将闲暇时间约束引入最优化博弈模型,计算出景区最优门票价格的理论值,并给出了相关的经济解释和政策建议,为日后实践中的门票定价提供理论基准。

This article figures out that a perfect price should meet the maximization of both travelers＇ utility and scenic spots＇ profits. Then, we make an optimal pricing model based on game theory under leisure constraints, and calculate the optimal price in theory. And at last, we put forward the related economic explanations and policy suggestions to provide theoretical basis for the price-fixing in future practice.