星级酒店利益相关者结构及其影响分析——以广州为例

Analysis on the Stakeholders' Structure of Star-rated Hotels and Its Effect——A Case of Guangzhou

文章采用实地访谈的方法,对广州星级酒店业的高层管理者、股东以及政府部门相关负责人等18位行业人士进行了深度访谈,访谈结论认为广州星级酒店利益相关者由核心利益相关者、战略利益相关者、边缘利益相关者以及环境利益相关者构成,各利益相关者对酒店的经营发展有着重要的影响,但这种影响的力度和内容存在较明显差异,同时受访者还普遍认为酒店要建立利益相关者管理模式意义重大,但是实践具有一定的难度。

In this issue, several top managers, shareholders and scholars are invited to discuss about the problem concerning starrated hotels in Guangzhou, the sample is 18, all of them are professional in hotel industry, which draw the conclusion that the stakeholders in the Guangzhou＇ s star-rated hotel involve the core stakeholders, the strategic stakeholders, the marginal stakeholders and the environmental stakeholders. All of them has important effect on the hotel, but the content and extent differ. Furthermore, all interviewee consider that it is significant for hotel to establish the stakeholder-based management mode, even which is difficult in the practice.