试论连锁零售企业自有品牌商品的开发

Discussion about the Exploitation on Private Brand Commodity in Chain Store

开发自有品牌商品是连锁零售企业谋求发展的有效途径。文章分析了开发自有品牌商品的意义,对连锁零售企业自有品牌商品的选择进行了探讨,并提出了开发自有品牌商品应注意的几个问题。

It is an effective way to exploit private brand commodity for the chain store.On the basis of analysing the significance of exploiting Private Brand commodity, the paper discusses how to select the private brand commodity, and puts forward the questions that should be paid attention to in exploiting private brand commodity.