论我国保险营销机制的再造

Reconstruction of China's Insurrance Marketing Mechanism

分析了我国保险营销的几种模式以及形成原因,阐述了现行保险公司营销机制的负面影响探讨了“保险企业销售职能市场化”的途径。

This article analyze the models for insurance marketing and the cause of formation. On this basis ,discuss the approach for ＂selling function marketization＂.