对医院市场营销的几点思考

Thoughts about Hospital Marketing

医疗市场潜力巨大,而医院市场营销存在认识不足、营销观念缺乏内部宣传、营销管理与市场脱节等问题。针对目前医院市场营销出现的各种问题,从阐述医院进行市场营销的必要性出发,提出了医院进行市场营销的对策和营销手段。

The medical market potential is enormous, but the marketing of hospital realizes the insufficient, the marketing idea lacks internal propaganda, marketing management and the marketplace are out of joint . To various questions appearing in marketing of the hospital at present, this text is from explaining the necessity that the hospital carries on the marketing sets out, propose the countermeasure that the hospital carries on the marketing and marketing means.