基于SWOT战略分析下的环巢湖旅游区建设

Construction of Chaohu Tourism Belt Based on SWOT Strategy

运用SWOT分析方法,对环巢湖旅游区发展旅游业的条件进行了分析。结果显示,环巢湖旅游区具有明显的资源和区位优势,发展机遇良好,但是也面临着发展资金不足、景点规模较小、与周边旅游区的激烈竞争等考验与挑战。为此提出政府主导、区域协作、品牌共建等战略,以促进该区旅游业的发展。

Using the SWOT method, this paper analyzes the conditions of developing tourism along Chaohu tourism belt, with the result that Chaohu tourism belt has prominent resource and location advantages as well as a good opportunity. Meanwhile, however, the belt is faced with such challenges as insufficient development funds, smaller scenery spots, and keen competition from surrounding tourism areas. Thus the paper proposes the strategies for the development of tourism industry of Chaohu tourism belt.